You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Magazines.
ANA has found 177 results for you, in 253 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The case for primary readership

Consumer magazines occupy a unique position among U.S. advertising media. In total, they are a mass medium, yet taken individually, each carves out its own distinctive, selective audience. This selectivity is best delineated by primary readership,...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: William J. Wilson
March 1, 1979
×

Citation

Wilson, W. J. (1979a, March 01). The case for primary readership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-case-for-primary-readership


Research papers

Analysis of new products on basis of results from several minor analyses and creative interpretation

My notes relate to the introduction of Alt om Mad in Denmark in the Autumn 1977. Comprehensive analyses were preceding the introduction, ensuring a minimal risk by the launching. We carried out the following test programme: 1) Test of potential and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Torben Larsen
September 1, 1978
×

Citation

Larsen, T. (1978a, September 01). Analysis of new products on basis of results from several minor analyses and creative interpretation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-new-products-on-basis-of-results-from-several-minor-analyses-and-creative-interpretation


Research papers

Response to magazine and television advertising

A small-scale UK survey among leading advertisers and agencies to find out what research they conduct to evaluate their advertising campaigns is reported upon. The amount of such work was found to be surprisingly high but the amount of effort devoted...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Alan Smith
June 14, 1978
×

Citation

Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising


Research papers

Plus print

PLUS PRINT: what exactly does it mean? PLUS PRINT is the title of an intermedia advertising effectiveness study. It stands for the effectiveness of advertising in electronic media plus additional advertisements in consumer magazines, demonstrated by...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Rolf Speetzen
June 15, 1977
×

Citation

Speetzen, R. (1977a, June 15). Plus print. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/plus-print


Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
×

Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summing-up


Research papers

Distribution system in Europe

Five countries will be compared. This selection is influenced by random and does not mean, that other countries and their distribution systems are unimportant or not worth describing. We only looked at the systems for consumer (mass) magazines....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: G. Sondermann
December 1, 1976
×

Citation

Sondermann, G. (1976a, December 01). Distribution system in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-system-in-europe


Research papers

Empirical results along the way to a price elasticity test

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
×

Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test


Research papers

Empirical results along the way to a price elasticity test (German)

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
×

Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test-german-


Research papers

Magazine circulation and market research

The author has been asked to raise some points about magazine circulation, about the marketing of magazines as fast-moving consumer products and - most importantly - about the current role and possible future role which marketing research plays, or...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Klaus May
December 1, 1976
×

Citation

May, K. (1976a, December 01). Magazine circulation and market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-circulation-and-market-research